Welcome to the Digital Asset Optimization LLC blog. Thank you for taking time to visit this page.
This blog is a repository of resources designed to help small business owners like you establish and expand your online presence and provide you with business development support in this rapidly evolving digital world.
Consider this an online library of everything related to search engine optimization (SEO) and social media optimization (SMO). Browse through to find valuable information on how to develop a winning digital asset optimization strategy for your business.
Here you can find a list of books on social media, web design, search engine optimization and web analytics – key components of a successful online marketing campaign.
There are also informative web videos explaining new media and social media tools, to give you a better grasp of the current trends and the possibilities in the online market.
You can also download e-books which discuss various online marketing techniques and strategies for business.
We also have links to highly-regarded and insightful blogs and websites discussing SEO and SMO development.
This blog is here to help you, so look around and explore. Everything here should serve as useful sources of information which you can utilize in furthering your business and maximizing your profits.
We would love to hear from you. Send in your comments and suggestions; share us your bright ideas, and together, let us help other small businesses succeed as well.
These days, where do people usually go for quench their information thirst and to satisfy their online window-shopping cravings? One place: Google. Specific for product comparison searches, there is Google Product Search. It is considered to be the leader in comparison search engines which provide customers with a comparative listing of different businesses, companies, and brands that offer the products or services they are looking for. With Google Product Search, buyers are given the freedom to make the best possible choice among a wide variety of options presented to them, depending on their specific needs. Competitive prices, user ratings, and other factors are now readily available.
With millions of other businesses found on the Web, how do you make sure that your company will be among those highly visible and noticeable ones, prompting shoppers to take action and flicking that “Buy Now!” switch at the back of their heads. And because online shoppers are now veering away from the impulse-buying trap, all the colors, sounds, and animations on your website are no longer enough. If you are simply relying on these to drive sales into your registers and are not achieving your targeted results, think again. You might be overlooking something more important.
Data Feed Optimization may be the missing link in your digital asset optimization strategy. Data feed optimization for small business is the process of developing and constantly updating your product or service data feed so that comparison search engines such as Google Product Search will be able to interpret the available information and show these to potential buyers as relevant results for searches made. Data feed optimization does not only ensure that your products appears for specific searches. It can also boost the popularity of your website (although you may still need to establish your own metrics for this). Data feed optimization is an effective technique for in your digital asset optimization campaign as it also aids to highlight user ratings for the products that you sell.
With this information strategically laid out for your customers, they are consequently empowered to make the right choices. Remember that there is something which can be done, rather than just to sit, wait, and see customers come in. Investing in data feed optimization makes you their “assistant buyer” and in the end, they would always want to buy from someone who has the honest intention of helping them out.
Image Source: intelegia
When I think of the Internet, my mind quickly internalizes dozens and dozens of online media. To me, it looks like the cloud of triple dub is getting crowded and yet, I know that online media and marketing just keeps getting better everyday. The trick though is we’ll never really know what the web can bring us and yet again, we are left hanging with a bit of excitement and anticipation.
Recently, here at DAO blog, we noticed the latest online tool making its way to becoming a household name is in fact, doing a great job at it. If you have become familiar with content aggregation, then prepare to meet content curation.
Read the rest of this entry »
Here at DAO, we have been pleased to share information that we enjoy about digital asset optimization and doing business online in general. Part of the reason is that we know our readers such as yourself enjoy checking back our blog and asking more from it each time.
Below are two questions that can help you stay on track of your digital asset optimization project for your online business if you haven’t already yet. If you feel like you have been out of touch, it’s not too late to retract and to change for a better strategy before 2011 begins!
Read the rest of this entry »
Small business web design ideas can be difficult. Yet, it is still what everyone has to go through when an online
business starts. Sometimes though, an overtly excited business owner becomes too preoccupied with just the layout, colors, and design of a website. It’s natural since having an online business can get very exciting.
But it’s not only about the design, just think about all the other elements that create a successful website, thanks to its marketing effectiveness such as search engine optimization, digital asset optimization, social networking, social media and other page rank-increasing strategies. What were getting at here is that usually, small business web design planning becomes too concentrated on what makes an attractive website.
Read the rest of this entry »
We all have brilliant small business web design ideas in our heads, yet sometimes, we just can’t seem to pull it off and make it work in real life. What happens usually is we think too much of what we would want to do and when we fall short of actions to carry out the job, we get frustrated. It’s the normal cycle of emotions spurring but still, as business entrepreneurs, we ought to get more focused on what we need to do rather than just submerge ourselves in a pool of failures. Read the rest of this entry »
To be able to succeed in any area, you have to love what you do. But it’s not only about loving what you do but also loving what it takes to make it happen. Robert Collier once said that success is the sum of small efforts, repeated day in and day out.
The role of an online marketing consultant is not any different. It takes a lot of milestones to get to where you want to be. After all, you only win if you are not afraid to lose. With a little dedication, passion and love over what you do, it will definitely bring you pleasing and oftentimes, extravagant results. Read the rest of this entry »
Think of the most popular brand names, restaurant logos, or product tag lines today. What do they all have in common? These business establishments all have great names behind the company’s core service. If it’s comfortable for the mind to remember, then it’s forgettable. Think more about brand names that are short but unique.
Since we are dealing with online works, let’s take the name Google as a great example. Who would’ve thought what this could mean if search engines didn’t exist. Think about it. Read the rest of this entry »
Have you ever had that crazy idea for your small business but were always too skeptical if it would work or not? Thomas Edison said that he didn’t fail 2,000 times but rather found 2,000 ways how not to make a bulb work. If we were to become Edisons, wouldn’t it be great to have an unending list of ideas about our business as well?
Nowadays, people tend to only look at what’s popular or who’s getting on the top pages in Google and yet, the willpower to analyze one’s weaknesses and strong points at the end of each day seldom happen. We become too busy in thinking about how much we could earn but we fail to realize how to become worthy online business owners. Read the rest of this entry »
Make sure though that you have a solid plan first before you dig in any further on your local online marketing plan. For each plan, a backup must be ready just in case the first one doesn’t work out. Regardless, it’s more efficient to stick to your plan no matter what happens because it helps you continue your strategy in the long run.